Facebook Camera's log-in cleverness

Whenever we run user testing sessions for apps, we always test and re-test log-in flows. And as simple as we can make them, at a basic level, they annoy people, particularly on phone apps. Inevitably a user will turn to us and just say, “it’s my phone, why do I have to log in? It already knows who I am.” Facebook Camera might just be the first app that cracks that. Very nifty.

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