Dennis Media Factory

How does Medium measure user engagement?

Why Deep Linking Matters

"each mobile app is it’s own silo, and the signals of links between content and services is lost. App discovery is broken; app content is locked within each app"

This article establishes a really good picture of a problem that, I suspect, a lot of businesses experience at the moment. Specifically here, at Dennis, we are still working on how to link more efficiently our websites and our magazine apps. There is no bridge between both platforms and we have not way to drive the audience from one to another. Deep Linking, associated with a good editorial strategy, will be the key element to improve the discovery of our apps.

The launch of Swarm by Foursquare and some trends in the mobile world...

"There’s a fundamental shift in the way that we use apps underway, and the symptoms are all over the map. From a deeper, more thoughtful approach to push notifications to the breaking apart of large, unwieldy apps into smaller more focused components."

This article raises a lot of interesting topics about the future of apps, each of them could be further developed in separate articles really:

1) Micro location and its ethical issue

2) The trend to develop one app for one single task

3) The use of push notifications and of the device Home screen

4) And finally, what’s mention in the article as “ apps as service layers”

Why Your Roadmap Should Be Flexible

"The very nature of the roadmap should outline the product vision effectively enough to allow teams to work with relative autonomy, and ensures that a cohesive, valuable product is being built."

Managing Roadmap in a constantly moving environment is very hard and can be quite frustrating. Here are some good tips. The most important is not to focus on delivery dates but on priorities and product vision. This article makes sense to me!

The Value of Content

"Analytics only tell you part of the story — if that’s all you bother to find out, and you have absolute faith in those numbers, then you’re going to end up putting a modal overlay on your site." 

Interesting piece on why websites are ending up to hide their content behind modal overlays?

Saving the titanic

Interesting notes from a talk about lean, quick publishing. References the Quartz curve, which is one of my favourite curves.

How to do good talks at conferences


iOS 7, the final straw for Newsstand


With the introduction of iOS 7, we’ve decided to no longer recommend Newsstand to our Maggio publisher clients. We recommend publishing non-Newsstand iOS apps instead.

All media talk about platform-neutrality but all media is about habit. Technology shatters these habits.

David Hepworth. He’s talking about radio, but habit is key to much offline media, and incredibly difficult to create digitally. 

In-App Purchase Revenue Hits Record High: Accounts For 76% Of U.S. iPhone App Revenue

TechCrunch goes through some recent numbers; overwhelming shift to free app with IAP. Services win out over individual objects.

The end of paid apps

Strong, succinct piece by Marco Arment on the death of paid apps. As I’ve argued for a while, if you want to make paid content work, think about services, not artefacts.

Adding a mobile device will drop our anualised churn rate by four points

News’ Chris Duncan on Times subscriptions etc. Another take here, it’s clear that more devices = more engagement. 
How Chinese Android users get their apps, via benedictevans

How Chinese Android users get their apps, via benedictevans

How Flipboard's Head Designer Grapples With The Web's Manic Pace Of Change

Another reason why not to obsess too much over replicating the print look and feel.