"each mobile app is it’s own silo, and the signals of links between content and services is lost. App discovery is broken; app content is locked within each app"
This article establishes a really good picture of a problem that, I suspect, a lot of businesses experience at the moment. Specifically here, at Dennis, we are still working on how to link more efficiently our websites and our magazine apps. There is no bridge between both platforms and we have not way to drive the audience from one to another. Deep Linking, associated with a good editorial strategy, will be the key element to improve the discovery of our apps.